CRT-550 Real Exams, Study CRT-550 Material

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Certification Path

Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q142-Q147):

NEW QUESTION # 142
Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder.
Which field name should be included in the report in addition to email address?

A. Individual ID
B. CampaignMember ID
C. External ID
D. Contact ID

Answer: D

Explanation:
The Contact ID field name should be included in the report in addition to email address when using a Send Flow in Content Builder. The Contact ID is a unique identifier for each contact in Sales Cloud and Marketing Cloud. It is required for sending emails to contacts using a Send Flow. The other field names are not required for this purpose. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_contact_id.htm&type=5

NEW QUESTION # 143
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended'

A. Create new Salesforce data extension and link it to the other data extensions.
B. Create additional attribute fields in the main contact data extension.
C. Create a new data extension and link It as a new population.
D. Create a new data extension and link it to the other data extensions.

Answer: D

NEW QUESTION # 144
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications.
Their app uses the Mobile Push SDK.
In which two ways should this segment be created?

A. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
B. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
C. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
D. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

Answer: B,D

Explanation:
To target all customers who have registered to receive push notifications, Northern Trail Outfitters can use two ways to create this segment:
* Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group. This is a user-friendly tool that allows marketers to segment their mobile push audience based on criteria and conditions without coding.
* Using Automation Studio, query the _MobilePushDemographics Data View and save this to a data extension. This is a more advanced tool that allows marketers to segment their mobile push audience using SQL queries and data views.
Using Journey Builder or Contact Builder are not ways to create segments for mobile push audiences, as they are used for different purposes. References: https://help.salesforce.com/s/articleView?id=sf.
mc_moc_create_a_filtered_list.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.
mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.
mc_as_data_view_mobilepushdemographics.htm&type=5

NEW QUESTION # 145
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

A. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
B. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
C. Use Automation Studio and Salesforce sends with campaign as an audience.
D. Use Automation Studio to prepare personalization data and initiate journey.

Answer: D

NEW QUESTION # 146
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers

A. Business Units can have more than one parent Business Unit.
B. Business Units can mirror an organization's operational structure.
C. Business Units can share information with other Business Units.
D. Subscribers can only appear in one Business Unit.

Answer: B,C

NEW QUESTION # 147
......

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CRT-550 Real Exams, Study CRT-550 Material

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q142-Q147):

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